original title: facing big data, you can be afraid of

[Abstract] in the prosperity of the Internet, more and more people work, social life, do not escape the Tencent, Baidu, Ali, 360 the size of the Internet enterprises and even individual all-round monitoring data. When these websites know you better than your mother, you don’t feel care, but fear.

 

Tencent to get private banks license, Internet circles peer discussion at the same time, the most afraid is China Merchants Bank and the like, the customer service rooted in WeChat’s financial institutions. In the era of big data, data collection will be the starting point of business operations, you will be relieved of their own data to their competitors?

is not just an enterprise. In fact, everyone must be afraid of big data. When Adam and Eve ate the apple in the garden of Eden, the first thing was to cover the privates with leaves. In the era of big data, you can make overnight fame by taking photos carelessly. Your thoughts, behaviors and past are recorded by businessmen. You live in celestial beach every day.

small Cui Fang now and still argue that GM is the world population explosion of the gospel or on the human body harm? This debate, time will give the answer, but the big data is a worthy thing to argue, because of the large data relates to our life habits and social law. The side effects of big data far exceed the scope of previous human inventions.

Big data is the

business data collected by electronics, including mobile phone calls, track information, Internet behavior, buy, tourism, finance, etc. the full range of data collection, classification, judgment of you, sell. As a pioneer of domestic electricity supplier era, Taobao where a surprising number of data: each order includes not only the customer name, delivery address, ordering time and other basic information, even when what customers start browsing a baby, with the process of bargaining in the pre-sale customer service, several orders turnover, have all the records. Through this information record, you can identify what you like, infer your identity, income, bank deposits, family status, and so on.

on the Internet is increasingly prosperous and BAT three giant tentacles without up to today, more and more people work, social life, do not escape the Tencent, Baidu, Ali, 360 the size of the Internet enterprises and even individual all-round monitoring data.

many people believe that the more data they have, the more detailed data they have, the better chance to get a gold mine by "big data" analysis. But when these websites know you better than your mother, you don’t feel care, but fear.

‘s big data analysis, the lack of sampling standards, does not represent the real cause and effect relationship.

in traditional statistics, the most important thing is the sampling of data. For example, the effectiveness of a drug, >

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