I met so many customers want to aim too broad, such as real estate company, he went to real estate for the word optimization, advertising companies want to optimize the word advertisement. To be sure, you basically can forget this keyword.
to the front row, this kind of search words to the user is not clear. Search for real estate, his purpose is to buy a house? It is hard to say! So the word brings flow is the goal of the poor, into the possibility of order is very low, so this kind of too broad keywords are relatively low efficiency. Keywords choice should be more specific, targeted. Two, the main keyword is not suitable for too long too special
your home of course should be aimed at the more popular keywords among this industry (Note: as said before is not too wide
pan). In order to attract the largest possible the most potential users of your website to the main keyword coverage target also should not be too small. For example, our English website main keywords is Singapore web hosting, we did not go to the target webhosting, but not a pattern to Singapore cheap web hosting. aimed at many Shanghai Longfeng company play lies in this, they guarantee ranking, but that is a long word. Don’t you name the main keywords, nobody will search your company name. Three, standing in the user perspective
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website operator designers too familiar with their industry and their products, in the choice of keywords, easy to feel some most probably it did not actually happen is the user will search keywords, but the real users thinking mode and merchants are not necessarily the same as.
technical special word, ordinary customers may be unfamiliar, it will not use it to search, but sell products but think these words are very important.
keyword selection should begin before the start of web design. If the improper selection of keywords, the consequences could be disastrous. You may choose the keywords very few people to search, then your ranking is again high, traffic will not be large. Keywords the wrong may affect the content of your writing to the whole website to correct is not a light. A, not too broad
is too broad keyword competition too great, want to be in this words like real estate (real estate), advertising ((advertising) ((travel), tourism industry and so on to the top ten or top twenty, will take millions but probably not tens of thousands, tens of millions of dollars.
so when choosing keywords, should do some research, such as outside the company to ask friends and relatives, if you want to search for this kind of products, they will use what words to search: four, select the most searched >.